All small business owners know they have to produce content for their business. They know it has benefits for their business and it needs to be created on a regular basis, but often feel overwhelmed by the whole process. It’s easy to see why – often content creation immediately brings to mind large-scale products, such as reports and ebooks – so what exactly constitutes content and what are the benefits? Continue reading “Content: what exactly is it and what are the benefits?”
Content marketing is something all business needs, whether they’re a large corporation or a solo run small business working from home. But WHY do you need to use content marketing and what IS it exactly?
What is content marketing?
In a nutshell, content marketing is the creation and sharing of media and/or published content, in order to attract and gain new clients. To put it another way, it’s anything you’ve created, that you put out there consistently AND your clients see as valuable and/or relevant to them. Continue reading “Content Marketing: what it is and why you need it”