You’ve created a business strategy listing a summary of how you want to achieve the objectives and plans you have for your business. But it’s the content you create that will help you reach those goals – so how do you ensure you’re creating content that will actually help achieve them?
Who are you aiming content at?
The first step is to establish who you will be creating content for. You should already have most of this in place as your ideal client profile, but really laser in on your ideal clients, including: Continue reading “Creating content that matches your business strategy”