Benefits of attending a professional industry show

Professional industry shows give small business owners ample opportunities – whether you’re looking to just attend a show as a visitor or participate as an exhibitor.

Benefits of attending as an exhibitor

Targeted leads and qualified buyers – Visitors to a professional industry show are there for a reason – and often that’s to buy. They’re showing their interest by being there and therefore, it gives you a powerful platform to meet potential new customers. Continue reading “Benefits of attending a professional industry show”

Guide to writing a press release

The aim of a press release is to raise awareness in your target audience – it’s to keep you (or the company you are writing the press release for) on their radar, by sharing relevant information about you in the media. However, writing a press release doesn’t have to be difficult… if you use these guidelines to help get you started. Continue reading “Guide to writing a press release”