Content: what exactly is it and what are the benefits?

All small business owners know they have to produce content for their business. They know it has benefits for their business and it needs to be created on a regular basis, but often feel overwhelmed by the whole process. It’s easy to see why – often content creation immediately brings to mind large-scale products, such as reports and ebooks – so what exactly constitutes content and what are the benefits?

The benefits of content

Creating and publishing different types of content has numerous benefits. It builds confidence in your abilities and your knowledge. We often know we’re ‘qualified’ on specific subjects – but we don’t always know how much we know about it, until we start writing and talking about it!

Creating content is a way to cement in what we know in our own minds. For those reading our creations, we become seen as an expert in those subjects too. We educate our target audience on what we know and who we can potentially help.

The content you create helps drive traffic to your website and improves the visibility of your site on search engines, such as Google. This helps your SEO ranking and, in turn, helps to generate leads – leading to more visitors to your site, more people finding your content, and more people seeing you as an expert and getting the help they need.

The different types of content

As you can see, the benefits of content are numerous for you and your business – but creating content can still be seen as overwhelming – if you see it as just large-scale products. The good news is content creation can be large and small creations!

So, what are the different types of content you can create? Content creation consists of anything that educates and informs your potential customers. It is anything that they will find interesting and anything that they like enough to download, read, digest and share. Therefore, content can be any or all of the following:

  • Articles
  • Blog posts
  • Press releases
  • Videos
  • Podcasts and audio
  • Infographics
  • Memes
  • Social media posts (that educate, inform or inspire)
  • Ebooks
  • Reports
  • Online programs
  • Photographs and images
  • Guides
  • Product reviews
  • How-to’s
  • Lists
  • Case studies
  • Interviews

As you can see, content doesn’t have to be difficult or large! The important thing to remember is focus on one or two and start putting content out there on a regular basis for your target audience – and you’ll soon be reaping the benefits.

What content do you find easiest to create and how do you ensure you create on a regular basis? Why not share your thoughts and tips in the comments box below.

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