LinkedIn is the fastest growing social media platform – that’s a fact. It’s growing faster than Twitter, Facebook and even YouTube, with two new profiles being created every second. So, are you making the most of this opportunity… or are you thinking it’s just for those businesses that are larger than yours, or those who sell business to business products and services?
The fact is LinkedIn is a social media platform but, with it’s old reputation for being seen predominantly as a recruiting site, it is often overlooked and underutilised. That reputation is gradually being changed to one of a business networking site – and you’ll want to be on there to ride that growing wave. As is the case with other social media sites, it’s well worth your time being on there, due to the huge potential for exposure and visibility that you and your company can gain as a result.
The LinkedIn Company Page
Once a contact visits your personal profile, they have the opportunity to read more about you as an individual – but they also have the chance to click through and investigate your company details too – and this will take them to your company page, if you have one. This page can be a dedicated space to, not only raise your brand awareness through your colour schemes and logos, but to also display videos, blog posts, ebooks, white papers and to share the latest company news with your followers.
You can also showcase specific products and services via the “showcase pages”. This gives you to opportunity to highlight those initiatives and products that would benefit from distinct messaging and segmentation, whilst showing how they fit into your business model as a whole.
Interaction with your clients, potential clients and future strategic partners is what must be at the heart of all social media – and LinkedIn is no exception. By posting regular updates and informative content, you will be encouraging your contacts to interact with your company, as well as the opportunity to “follow” you… ensuring they receive all further updates and news too.
Finally, whether you’re already at the stage where you can recruit staff, or are just building up to it, you can list your job opportunities on the site, as it is still one of the top (and most trusted) recruitment sites for job seekers!
Do you use LinkedIn and have you set up a company page… or do you avoid it, in favour of the other social media sites? I’d love to hear your thoughts and comments on Linked In, both generally and about their company pages – so why not share them in the comments box below?
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