Content Marketing: what it is and why you need it

Content marketing is something all business needs, whether they’re a large corporation or a solo run small business working from home. But WHY do you need to use content marketing and what IS it exactly?

What is content marketing?

In a nutshell, content marketing is the creation and sharing of media and/or published content, in order to attract and gain new clients. To put it another way, it’s anything you’ve created, that you put out there consistently AND your clients see as valuable and/or relevant to them. Continue reading “Content Marketing: what it is and why you need it”

How a VA can support clients by managing their LinkedIn pages

LinkedIn is another social media platform that can be essential for your business success, but one that also takes up a lot of your time! Handing it over to a VA, so they can support you is a great solution – but how can they manage it and what types of thing can they do on your LinkedIn account? Continue reading “How a VA can support clients by managing their LinkedIn pages”

Can a VA manage my social media?

When it comes to hiring a Virtual Assistant (VA), there is one common question that keeps cropping up – what can a VA do for me? Most small business owners are swamped with work and dream of hiring in help – but they don’t know WHAT help they can pass over to someone else! Continue reading “Can a VA manage my social media?”

Why every website needs Google Analytics

Every business owner wants to know how well they’re doing. They want to know if their advertising is working, if customers like what they have to offer and if they are new or repeat customers. These statistics help illustrate how successful the business is, what they need to do more or – along with what they need to alter or do less of.

It’s no different for online businesses. Knowing where your website visitors are coming from, how they find you and what they like about your business is crucial, if you want to continue growing your business – and that is where Google Analytics comes in. Continue reading “Why every website needs Google Analytics”

Getting the most out of your Twitter account

Twitter has long been one of the favourite social media platforms for savvy entrepreneurs. Founded in 2006, Twitter is now one of the biggest social media platforms around – and is it any wonder? Giving you only 140 characters per ‘tweet’, it means you really do have to get to the point, if you want to attract the right followers. Twitter is a great way to raise your profile and interact with your ideal audience… but are you making the most of what else it has to offer? Continue reading “Getting the most out of your Twitter account”

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