Creating content that matches your business strategy

You’ve created a business strategy listing a summary of how you want to achieve the objectives and plans you have for your business. But it’s the content you create that will help you reach those goals – so how do you ensure you’re creating content that will actually help achieve them?

Who are you aiming content at?

The first step is to establish who you will be creating content for. You should already have most of this in place as your ideal client profile, but really laser in on your ideal clients, including: Continue reading “Creating content that matches your business strategy”

Content Marketing: what it is and why you need it

Content marketing is something all business needs, whether they’re a large corporation or a solo run small business working from home. But WHY do you need to use content marketing and what IS it exactly?

What is content marketing?

In a nutshell, content marketing is the creation and sharing of media and/or published content, in order to attract and gain new clients. To put it another way, it’s anything you’ve created, that you put out there consistently AND your clients see as valuable and/or relevant to them. Continue reading “Content Marketing: what it is and why you need it”

Benefits of attending a professional industry show

Professional industry shows give small business owners ample opportunities – whether you’re looking to just attend a show as a visitor or participate as an exhibitor.

Benefits of attending as an exhibitor

Targeted leads and qualified buyers – Visitors to a professional industry show are there for a reason – and often that’s to buy. They’re showing their interest by being there and therefore, it gives you a powerful platform to meet potential new customers. Continue reading “Benefits of attending a professional industry show”

Why should you work with a Virtual Assistant?

As a small business owner, you want to see your business grow – but you also know you can only work the hours you’re physically capable of working. Listen to the gurus and the solution is to stop trading your time for money and create recurring streams of income, but THAT takes time too – and is especially difficult when you’re ALREADY short of time!

In order for your business to expand and grow, you need to start looking at getting in help – and a VA can be both a smart financial investment AND a sanity-saver. So what are the real reasons WHY you should work with a Virtual Assistant? Continue reading “Why should you work with a Virtual Assistant?”

Guide to writing a press release

The aim of a press release is to raise awareness in your target audience – it’s to keep you (or the company you are writing the press release for) on their radar, by sharing relevant information about you in the media. However, writing a press release doesn’t have to be difficult… if you use these guidelines to help get you started. Continue reading “Guide to writing a press release”

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