Boost your confidence with these assertiveness tips

Assertiveness and confidence often go hand-in-hand; the person who struggles with their confidence levels also tends to be the person who is quite timid too. This can play havoc in the business arena, as it stops them putting themselves forward for new contracts and promoting themselves and their services to new clients.

This leads many to spend time working on their confidence levels and this can take time. But if assertiveness and confidence go hand-in-hand – why not implement some quick assertiveness tips into your daily practice, in order to immediately start improving your confidence levels? Continue reading “Boost your confidence with these assertiveness tips”

Do you know what your business standards are?

Business standards, they’re what set you apart from your competitors, instil confidence in your business and can help improve your bottom line, but what exactly are business standards and how can you set some up in your business?

What are business standards?

A business standard is an agreed way of doing something. It’s the rules and guidelines you put in place to ensure you’re running your business to the best of your abilities and for best possible outcome for your customers. Business standards therefore, can cover a huge range of activities and procedures and can help you keep uniformity, safety and reliability on a consistent level.

Typical examples of business standards

So what sort of business standards can you set up in your business? Typical examples can include:

  • Health and safety requirements
  • Code of conduct and staff uniform
  • Environmental and ethical standards

Another common standard that is set up in smaller business is that of customer service. It sets up the quality benchmarks for customer service – such as how you deal with complaints, usual timescales for replying to emails and phone calls, how courteousness you and your staff will be with customers and even how the telephone is answered.

How to set up your standards for business

When it comes to setting up your standards for business, there are certain criteria you need to adhere to, in order to correctly set them up:

  • Standards need to be documented
  • They need to be part of your staff training (or given to your associates to use)
  • Standards are designed to empower, rather than inhibit team members
  • They should be reviewed and updated on a regular basis

Do you advertise your standards or are they private?

That really does depend on the type of business standards you are setting up. Some standards are just for you and your staff – others need to be shared, if you’d like to set yourself apart from the competitors.

Think about how your standards will improve your relationship with your potential clients – especially when it comes to sharing things such as how you only use environmentally friendly materials in your products, how you use UK suppliers or contribute 20% of all your earnings to a specific charity.

Another useful standard to share with the wider audience is those things that directly involve them. This includes customer service-related standards, such as how quickly you’ll reply to emails, your promise to use straight-forward language on your website and how you are only interested in being open and honest with everyone you interact with. These standards make great additions to your website -especially if they’re woven into your business story and about pages.

What standards do you currently have set up in your business and what are you planning to implement? Have you decided on the usual standards or have you implement a more off-the-wall standard, one that is REALLY setting you apart from your competitors? Why not share your thoughts and ideas in the comments box below.

Image courtesy of tashatuvango/Dollar Photo Club

Why ethics in business are so important

Ethics. They’re what drive your business forward and highlight what you’re about. They dictate what type of conscience you have, both as a business owner and an individual person. So what are your ethics saying about you?

Take a company that values honesty and integrity. Would you expect them to lie to you and work in an underhand way? No, because if they did, it would feel wrong for them and for you, as you’d feel an incongruency between their words and their actions. If you had a Fairtrade company paying workers less than minimum wage or using child labour, you’d be up in arms. Continue reading “Why ethics in business are so important”

How to convey your brand through graphic images

Branding is more than just making something look pretty. It’s a way of instantly identifying who you are and what you offer. Good branding makes you memorable in the minds of your potential customers, building an instantaneous level of trust between you both and a promise of what they can expect from you.

So how can you convey your brand through the images you use? Continue reading “How to convey your brand through graphic images”

Tips for turning words (ideas) into action

It’s easy to talk the talk. We all have the capacity to have big plans and dreams and often share those dreams with others. However, it’s the people who can turn those dreams into action steps, that will be successful in business.

So how can you make that transition from just talking the talk, to taking action on your dreams? Continue reading “Tips for turning words (ideas) into action”

How to document your vision and share it with your Virtual Assistant

The vision you have for your business is specific for you and your business. Your vision, is your core values and common ideals, along with what you want to achieve and when you want to achieve it by. It is only after you have a clear vision, that you can start to set out specific action steps to make it your reality.

So how can you effectively document your vision? Continue reading “How to document your vision and share it with your Virtual Assistant”

Tips for finding your balance between work and life

Did you start the year with great intentions? Did you want to take control of the balance between work and lifestyle? How are you feeling about them, now you’re back into the swing of work again after the Christmas and New Year break?

There are several possible scenarios you’ll be facing, now you’re back at work. Scenario 1: You’re raring to get started on your intentions for this year and have jumped right back into that work saddle. Scenario 2: You started on a high but, now you’re back into work mode, you’ve hit a slump. Scenario 3: You’re wondering how an earth you’re going to do it all.

Regardless of the scenario you’re currently experiencing, you’ll want to ensure you can balance your plans and intentions for work, with your family and home life – so how can you ensure that happens? Continue reading “Tips for finding your balance between work and life”

How many hats should you be wearing?

As a business owner, I know how adept we can all be at balancing our work and home life. Women especially, are known to wear so many different hats, when it comes to our work and home life.  I’ll be giving you some great tips on how to better balance the two different areas, in next week’s blog post. However, this week, I want to help you make a really powerful decision, one that will help you start the year as you mean to go on – and that decision is:

Stop wearing so many hats! Continue reading “How many hats should you be wearing?”

Guest blogging: what are the benefits?

Guest blogging for other sites has so many benefits. Take a look at what you can gain from it AND how you can get started – easily and quickly, with these simple steps.


When you post your content on other people’s sites, you’re gaining exposure for both them and you. You both benefit from the exchange – they get to give their readers extra content and you get your name in front of those readers – meaning further exposure for you. Continue reading “Guest blogging: what are the benefits?”

Content: what exactly is it and what are the benefits?

All small business owners know they have to produce content for their business. They know it has benefits for their business and it needs to be created on a regular basis, but often feel overwhelmed by the whole process. It’s easy to see why – often content creation immediately brings to mind large-scale products, such as reports and ebooks – so what exactly constitutes content and what are the benefits? Continue reading “Content: what exactly is it and what are the benefits?”