Branding is more than just making something look pretty. It’s a way of instantly identifying who you are and what you offer. Good branding makes you memorable in the minds of your potential customers, building an instantaneous level of trust between you both and a promise of what they can expect from you.
So how can you convey your brand through the images you use? Continue reading “How to convey your brand through graphic images”
It’s easy to talk the talk. We all have the capacity to have big plans and dreams and often share those dreams with others. However, it’s the people who can turn those dreams into action steps, that will be successful in business.
So how can you make that transition from just talking the talk, to taking action on your dreams? Continue reading “Tips for turning words (ideas) into action”
The vision you have for your business is specific for you and your business. Your vision, is your core values and common ideals, along with what you want to achieve and when you want to achieve it by. It is only after you have a clear vision, that you can start to set out specific action steps to make it your reality.
So how can you effectively document your vision? Continue reading “How to document your vision and share it with your Virtual Assistant”
Did you start the year with great intentions? Did you want to take control of the balance between work and lifestyle? How are you feeling about them, now you’re back into the swing of work again after the Christmas and New Year break?
There are several possible scenarios you’ll be facing, now you’re back at work. Scenario 1: You’re raring to get started on your intentions for this year and have jumped right back into that work saddle. Scenario 2: You started on a high but, now you’re back into work mode, you’ve hit a slump. Scenario 3: You’re wondering how an earth you’re going to do it all.
Regardless of the scenario you’re currently experiencing, you’ll want to ensure you can balance your plans and intentions for work, with your family and home life – so how can you ensure that happens? Continue reading “Tips for finding your balance between work and life”
As a business owner, I know how adept we can all be at balancing our work and home life. Women especially, are known to wear so many different hats, when it comes to our work and home life. I’ll be giving you some great tips on how to better balance the two different areas, in next week’s blog post. However, this week, I want to help you make a really powerful decision, one that will help you start the year as you mean to go on – and that decision is:
Stop wearing so many hats! Continue reading “How many hats should you be wearing?”
Guest blogging for other sites has so many benefits. Take a look at what you can gain from it AND how you can get started – easily and quickly, with these simple steps.
When you post your content on other people’s sites, you’re gaining exposure for both them and you. You both benefit from the exchange – they get to give their readers extra content and you get your name in front of those readers – meaning further exposure for you. Continue reading “Guest blogging: what are the benefits?”
All small business owners know they have to produce content for their business. They know it has benefits for their business and it needs to be created on a regular basis, but often feel overwhelmed by the whole process. It’s easy to see why – often content creation immediately brings to mind large-scale products, such as reports and ebooks – so what exactly constitutes content and what are the benefits? Continue reading “Content: what exactly is it and what are the benefits?”
You’ve created a business strategy listing a summary of how you want to achieve the objectives and plans you have for your business. But it’s the content you create that will help you reach those goals – so how do you ensure you’re creating content that will actually help achieve them?
Who are you aiming content at?
The first step is to establish who you will be creating content for. You should already have most of this in place as your ideal client profile, but really laser in on your ideal clients, including: Continue reading “Creating content that matches your business strategy”
Content marketing is something all business needs, whether they’re a large corporation or a solo run small business working from home. But WHY do you need to use content marketing and what IS it exactly?
What is content marketing?
In a nutshell, content marketing is the creation and sharing of media and/or published content, in order to attract and gain new clients. To put it another way, it’s anything you’ve created, that you put out there consistently AND your clients see as valuable and/or relevant to them. Continue reading “Content Marketing: what it is and why you need it”
Writing blog posts can be such an effort! Coming up with initial ideas may not be so much of an issue, but finding the time to write blog posts AND making them interesting… well that’s another matter. Blog posts don’t have to be boring – and they certainly don’t have to be just a page of text – so use these ideas to liven up your blog posts and get the inspiration and creativity flowing again! Continue reading “Liven up your blog posts”