We all know how important Social Media is to any business in this day and age, and it’s only going to become more so in 2014.
But it can be time consuming, confusing and downright irritating at times! You need to be Tweeting, Facebooking, taking part in LinkedIn, Pinning, Blogging and more – just reading about it makes some of us exhausted!
You’re running a business, you don’t have time for all of that, right? But your competitors are doing it so you need to – what’s the answer?
Well one solution could be to outsource your Social Media Marketing to a VA (Virtual Assistant).
A VA could take all the stress away from you an ensure that you and your brand are well represented on Social Media.
Here are my top 7 tips for outsourcing to a VA:
1) Do your research
Don’t just go for the first VA you see on Twitter, or the one with the flashiest website that you met while networking. They may be great, but the best way to find the perfect VA is to do the research.
You want them to handle your Social Media, so check theirs. How many Twitter followers do they have and do they engage with them? Is their own blog regularly updated? Are they posting regularly on their own Facebook Business Page?
While I’m not saying that a VA that does no Social Media for themselves can’t handle yours, you need to find someone with a good grasp of the things you need – someone with 5 Twitter followers, a blog that hasn’t been updated since 2012 and no Facebook page doesn’t instil confidence does it?
Whittle your choices down to 2 or 3 and then contact them (by telephone is best) to see how you get on with them – you’re going to be working closely together so a good rapport is essential.
2) Don’t buy on price
It’s tempting to go for the cheapest – after all Social Media is easy isn’t it? But the saying ‘you get what you pay for’ definitely applies here.
Someone cheap may well do a good job, but remember you’re paying for experience and know how as well as posting / writing etc.
This is your business we’re talking about, so it’s important that you are represented well; is the cheapest in the room going to do that?
3) Brief them well
A good VA will want to know all about your company, what you want to achieve, who you’re trying to reach and more. They won’t start work without a good brief, and you shouldn’t want them to!
A little time spent here can save a whole lot of heartache in the future so a good brief is essential. With my Social Media Clients, I always want to know how Social Media fits into their overall Marketing Plan.
4) Decide on responsibilities
Decide ahead of time what’s going to be your responsibility and what will be your VA’s.
Who is going to deal with direct messages and enquiries from Social Media? If someone asks a question about your product or service on your Facebook page, who is the person responsible for answering it?
In some cases, my clients want me to answer any queries and question; in others they want to do it themselves – or I pass the difficult specialist questions to them!
5) Monitor their work
Even the best VA needs monitoring, at least at first. Keep an eye on their output to make sure it is exactly what you want putting out there with your name on it.
Give constructive criticism and tweak where necessary – your VA will appreciate the feedback.
6) Measure the results
Make sure you measure the results of your VA’s work. You may want to track enquiries, sales, traffic, followers or even something else but you need to be tracking to see if the work is efficient.
Remember, a VA cannot guarantee you sales or followers – this isn’t a quick win purchase, if they do promise these things, it is likely they are buying them and that is not what you want.
7) Have regular catch ups
Arrange regular meetings (whether by phone, Skype or email, or even Google Hangout!) to talk about what’s been happening, what’s going to happen and how your VA is doing.
Social Media Marketing is like any other form of marketing – it’s important to keep on top of it and make strategic plans.
So, 7 tips, 7 ways to help you make the most of outsourcing your Social Media – if you’d like to know more about how Your Executive Secretary can help you be more productive and get more from Twitter, Facebook, LinkedIn – call Amanda on 0800 612 5596 to discuss.