Your Executive Secretary are really excited to have a Guest Blog Post from Claire Jarrett, who offers AdWords Training & Consultancy.
If you are just getting started with Google Adwords, I expect you started to feel very overwhelmed, very fast. As a beginner, it’s hard not to, so don’t worry. If the thought of crunching numbers and digging through data makes you feel sick, it’s probably not for you. But if you feel you can handle it and are ready to learn the tricks of the trade, take a look at these 5 tips.
Start Small, Then Expand
When creating your first account, you may consider cramming it full of keywords and seeing which ones perform better. This is a bad idea. You will damage your quality score, which will increase the price you pay for clicks, and you will waste money quickly.
Instead, focus on a targeted selection of keywords that you feel are directly related to your product or service and will perform well, based on extensive research. Once you get a feel for what works, slowly build it out.
Ensure Your Site Works On Smartphones
With the constant surge of increasingly advanced technology, ensuring your site works very well on smartphones is important. More and more people are using their phones to find you, and these figures are only going to keep growing.
Instead of creating a site specifically for mobiles, create one that will work on all devices. This will ensure you have a site ready to face changes in technology, as they come.
Make Use Of The Search Term Report
The search term reports are accessible in the Adwords interface, and provide you with tons of data that your ads have collected. You can see all of the actual search terms that your ads were matched against.
Analysing these reports gives you insights into information such as negative keyword you should be adding to prevent irrelevant searches, or any opportunities to setup new keywords.
It’s All About Relevance
Relevancy is probably one of the most important aspects of creating a successful Adwords campaign. Your ad copy needs to be relevant to keywords that the ad group is targeting. The ad copy needs to be relevant to the landing page that users are sent to.
By ensuring that your keywords, copy and landing page is relevant, you are ensuring you acquire a high quality score by maintaining high click through rates.
Get Enough Data Before Making Major Changes
It can be tempting to make drastic changes to your Adwords account as soon as bits of data comes in. You have to resist the urge, and wait for enough data. That way, you can ensure you are making the best decision based on extensive data. This is especially important if you are in a niche that doesn’t get much search volume.
Can you think of any more tips that would be helpful for Adwords beginners? I’d love to hear them in the comments below.